SDL is the world's leading FMCG company with immense insights into business cultures, shopping habits and consumer behaviours through over 3 decades years of global experience.
We apply market trend data, behavioural studies and in-market knowledge to drive the business in the marketplace.
We understand the importance of operating and managing our markets with great precision and efficiency, which is why we have set up our network of strategically placed subsidiary offices to ensure our customers' needs will be attended to.
With 3 key logistics hubs : Rotterdam, Singapore and UAE, our logistics network allows us to ensure optimum supply and demand in the fastest time frames.
Our 16 Regional Offices ensures dedicated 24/7 services.
SDL's sophisticated state-of-the-art IT tracking system can locate shipments and stocks immediately, anywhere in the world, thus allowing for total control in the supply chain:
MILITARY & MARITIME
1985 - Building of Unilever brands through barter-trade in Eastern European Countries.
1993 - Launched operations and development for DOVE brands (Unilever) in Central Asia and China.
1998 - Launched experimental projects with Unilever Middle East Region to address a market gap and maximize Unilever's global market value.
2006 - 2007 - Big year for SDL with three keystone acquisitions: ASEPSO (personal care), DENIM (male grooming), MAZOLA (consumer product).
Today - Developed co-branding with global FMCG companies in over 300 cities and countries.