Launched in 1989, Magnum was the first premium ice cream made for adults.

Today, Magnum is Unilever biggest ice cream brand,  selling 1 billion units annually world wide.
The ice cream bars are made from top quality ingredients to dominate the premium market.

The Belgian Chocolate is made from handpicked Rainforest Alliance Cocoa Pods. The cocoa beans are carefully extracted and left to ferment for eight days, before being roasted and ground into a cocoa paste and mixed for hours following an unique 28-year-recipe.

Velvety ice cream infused with Madagascar Vanilla from the fertile SAVA region is then dipped into just the right amount of the signature chocolate for the optimal thickness, giving the inimitable Magnum Crack - a sound of pure pleasure!