Timotei was first developed and launched in Sweden in the 1970’s with a formulation based on a wild grass called “Timothy grass” from which the product gets its name.

In 1983 it was launched in UK, text on the bottle read – So mild you can wash your hair as often as you like.

From 1984 to 2002 the success of shampoo lead to a growing range of new formats, i.e. Conditioner, Honey & Almond Milk formulations. Cucumber & Aloe-Vera (2 in 1), Golden Highlights, Soft and Smooth etc.

In 2006 Timotei launched “Soft and Smooth”, designed for mothers and daughters with mild-length to long hair.

In 2010 Timotei entire range has been formulated with 100% Natural extracts to leave hair feeling and looking more healthy and beautiful.