Denim has a rich history as one of the premier male fragrance brands since its “birth” in 1976. As one of the brands under Unilever in the 70s, Denim expanded from its Italian origin to various countries in Europe and Asia. Over the decades, the Denim Brand was known for its quality products with appealing fragrances.
In 2007, Denim was bought from Unilever and now manufactured under the authority of CODAA Switzerland AG. From being a fragrance-driven brand of 20 SKUs, Denim has now evolved to become a grooming solution brand of more than 80 SKUs. With this expansion, the Denim Brand still maintained its reputation of having quality products with signature fragrances.
Denim’s products are now currently sold across the globe – from Americas to Asia, Middle East to Africa. The brand’s products address a man’s grooming needs, giving him confidence wherever he is, whenever.